🎙️ UX+DEV SUMMIT 2018 – Martina Mitz

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Martina started as a self-taught Web Designer in 2001. From the very beginning her approach was user-centered despite not being familiar with the now-common phrase of ‘user experience’. In 2007 she finalized her study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has not only contributed to the digital and service ecosystems of many recognizable companies (e.g. eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more), but she also helped selected Start-ups in Europe, by driving their Research and contributing to their product or service definition.

Martina’s workshop: Learn How to Observe and Identify What Really Motivates People

It’s hard to uncover what motivates people by just talking to them or when you don’t have anything to show them – relying on people’s imagination can turn out quite risky.

People will not only tell you what you want to hear but they are also highly unaware of what profoundly motivates their behavior, so they are not very good at reporting or forecasting it.

In the deeper levels of human motivation, however, lies the true potential for meaningful products or services and we are going to tap into these as psychologists do.

In this workshop, you will learn how to get access to the deeper levels of human motivation by observing people in their natural environment and behavior.

First, you will learn how to collect observations in an objectified and valuable way. Then, in small groups, you will exercise a short approach to create an informed hypothesis based on the observed behaviors.

Finally, you will bring your hypothesis to life in a product or service concept, which leaves you with something you can then put in front of users.

The workshop does not require any preliminary UX-knowledge and is, therefore, suitable for everyone involved in the early stages of Product/Feature Development, as well as anyone interested in human behavior.


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