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I’m the Associate Director of User Experience at 352 Inc., an innovation and growth firm. Though I’ve worked in the web industry since 2008, I have applied usability principles to everything in my life long before I learned the phrase “user experience.” I’ve worn many digital hats over the years, from interactive design and coding to UX research, strategy and usability. Backed by a M.S. in psychology, I have helped clients like Wells Fargo, Cummins, 3M, Fifth Third Bank, and Cox Automotive create lasting connections with their customers.
Designing for Real Life
User-centered design is good in theory, but ensuring it’s good in practice takes additional effort. We’ll explore some companies who do this well so we can learn from their success.