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In this episode we get to speak with content strategist, Autumn Sullivan. We talk about Autumn’s career journey and how she took ownership of her own professional destiny. We talk about her role at Big Sea, and her new podcast “Sour Beer and Salty Women”. The show covers topics such as: sexism in marketing, digging past the clichés and stereotypes, and of course beer 🙂
We also cover recent examples of sexism in marketing and what this says about our psychological landscape.
Skip Links
- Who is Content Strategist Autumn Sullivan? https://youtu.be/MqwSYSB0l9E?t=4m19s
- Big Sea podcast studio https://youtu.be/MqwSYSB0l9E?t=5m54s
- Own your career destiny https://youtu.be/MqwSYSB0l9E?t=6m57s
- The Sour Beer and Salty Women podcast https://youtu.be/MqwSYSB0l9E?t=7m54s
- Sexism in marketing https://youtu.be/MqwSYSB0l9E?t=10m34s
- Social programming is defining what “Male Humor” is in our culture https://youtu.be/MqwSYSB0l9E?t=13m48s
- Does lazy marketing manifest it’s own demographic https://youtu.be/MqwSYSB0l9E?t=16m32s
- Setting an example for our children https://youtu.be/MqwSYSB0l9E?t=18m34s
- Pinkwashing in marketing https://youtu.be/MqwSYSB0l9E?t=20m6s
- Marketing to “moms”(Build a persona and market to it ) https://youtu.be/MqwSYSB0l9E?t=21m33s
- IBM ends sexist ‘Hack A Hair Dryer’ ad campaign https://youtu.be/MqwSYSB0l9E?t=23m32s
- Rose McGowan suspended from Twitter https://youtu.be/MqwSYSB0l9E?t=29m
Show Links
- Guest: Content Strategist, Autumn Sullivan
- Watch Video: https://youtu.be/MqwSYSB0l9E
- LinkedIn: https://www.linkedin.com/in/autumnstarsullivan/
- Twitter: https://twitter.com/theautumnstar @theautumnstar
- Blog: http://theautumnstar.blogspot.com/
- Works at: Big Sea https://bigsea.co/
- Content Strategist: https://bigsea.co/team/autumn-sullivan/
- Twitter @bigsea https://twitter.com/bigsea
- IBM ends “Hack A Hair Dryer” ad campaign http://money.cnn.com/2015/12/09/technology/ibm-hack-a-hair-dryer-sexist-ad/index.html
- This November 11th is the 2nd annual DevFest Florida https://www.devfestflorida.org/thundernerds
- Scary/Fun podcasts
- NoSleep Podcast https://www.thenosleeppodcast.com
- The Message http://themessagepodcast.com
- Lore Podcast http://www.lorepodcast.com
- Sour Beer and Salty Women http://sourbeerandsaltywomen.com
- Twitter @sourandsaltypod https://twitter.com/sourandsaltypod
Spotlight
- Frederick: Medium Creators https://medium.com/creators
- Brian: Firefox Quantum https://www.mozilla.org/en-US/firefox/quantum/
- Autumn: Sleeping Beauties https://www.amazon.com/Sleeping-Beauties-Novel-Stephen-King/dp/150116340X