213 – Andy Vitale 🎙 Front End Design Conference 2019

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Andy Vitale is the UX Director, Wholesale Banking at SunTrust Bank, one of the nation’s largest financial services companies, where he is focused on translating human insights into actionable experiences to improve the product and service ecosystem within the finance industry. Andy is responsible for leading all user experience efforts for SunTrust’s wholesale banking solutions, advancing design strategies and driving design awareness as a critical function for competitive advantage and market differentiation.

Andy holds a Master’s Degree in User Experience Design and has previously held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for multiple industries within diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes cross-functional teams, and their products, from good to great.

Aside from his primary role at SunTrust, Andy serves as Director of Design Impact for AIGA Minnesota and is an adjunct professor for Kent State University’s User Experience Design graduate program. He is also a member of the UXPA Cleveland Senior Advisory Board and the Program Advisory Committee for the Graphic Design & Interactive Media Program at the University of Wisconsin-Stout. Andy often writes about design and speaks at industry conferences and events.

When not untangling complexities or building design teams, Andy is an enthusiast of seasonal victuals, as evident by his social media poses. An avid sneaker collector, fan of lucha libre, and aficionado and curator of all things peculiar, you can get in touch with him to talk design, or other interesting things at www.andyvitale.com

Always Designing: From Designer To Design Leader


As organizations become more customer-centric, it’s time for designers to grow. Those who have demonstrated value are ready to become leaders and drive change within their organizations. But does leadership mean you have to stop designing? Absolutely not. As a leader, you’ll apply your skills and processes towards solving a new variety of problems, with amplified complexity. These challenges require insight into the organization and how it operates, so you can bring everyone together and solve user needs while also meeting business objectives.

In this presentation, Andy examines the varying landscapes and challenges of being a design leader. You’ll learn how to lead no matter where you are in your career as well as explore practical takeaways for maturing the design function within your organization and understanding your role in making it happen.

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